NYC Marketing Natural Perfumes w/Charna Ethier

Now that you've made your fabulous perfumes, how do you sell them? Marketing Your natural perfume with Charna Ethier of Providence Perfume Co. tackles the full-spectrum of marketing, publicity and branding of your fragrances. Deemed a one-woman marketing dynamo on a budget, Charna has quickly garnered national attention for her fine natural fragrances.

Charna will share her secrets to personalizing your goal-driven marketing techniques. Join this high-energy class for invaluable tips presented professionally (in her unique style of honesty mixed with humor):

• Selling your products online.


• Wholesaling your perfumes.


• Creating custom fragrances for salons, spas and/or boutiques.


• Get people buzzing about your perfumes!


• How to implement an effective (albeit shoe-string) advertising budget.


• Learn about the symbiotic relationships between bloggers, critics and perfumers.


• Truthful tips on what to steer clear of when marketing perfumes.


• How to incorporate social media marketing.


• Advice to help land your product in the hands of magazine editors.


•  Self-promoting your product gracefully.


•  In-depth coverage of e-commerce building and target advertising.


• Photography and graphic design standards.

Students will leave with a personalized action marketing plan for their business at the close of class.

Your instructor, Charna Ethier, is the “nose” and founder of Providence Perfume Co. a natural perfumery specializing in luxurious botanical fragrances. After spending years working with large beauty and fragrance companies such as Aveda, she desired to create her own line of perfumes that were truly natural.

Visit Charna's website for more natural perfume classes.