Tomato Battle

TIDE CLEANS UP MESSY TOMATO BATTLERS AT NYC’S FIRST EVER TOMATO
BATTLE 2013

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WHO:
      The Tomato Battle unifies as many as 5,000 fruit-chucking fanatics
for an afternoon of dancing to music, sipping libations, and flinging 300,000
pounds of roma tomatoes at one another. Anyone
who attends the battle will receive a free sample of Tide VIVID White + Bright Boost. Tide
VIVID White + Bright Boost is a laundry additive that boosts the power of
detergent to increase the effectiveness of stain-fighting ingredients in the
wash cycle. Add it to your laundry load along with Tide detergent for extra stain-fighting
power!

WHAT:     Similar to
Spain’s La Tomatina tomato-throwing festival, NYC Tomato Battle 2013 is a
massive tomato fight where battlers are encouraged to hurl tomatoes across
Brooklyn’s Aviator Sports and Event Center. Festivities commence at noon with registration
and opening, followed by live entertainment and a costume contest. At 4:00
p.m., soldiers donning bathing suits, safety goggles, and well-treaded shoes will
converge on piles of past-ripe tomatoes and set about pelting people with
fruits like sentient apple trees avenging the initial-carving of amorous
teenagers. Beats and beer flow until 6 p.m., when ruddy troops lay down their
arms and rinse themselves clean of pulp and juice. An extra set of clothes is
highly recommended.

All of the tomatoes used during the exhibition will have been
previously marked for disposal, making the Tomato Battle an efficient and
entertaining use of nonedible waste.

As title sponsor of New York Tomato Battle 2013, Tide will distribute
samples of Tide VIVID White + Bright
Boost after the battle to help remove those pesky stains that might linger
after the messy tomato fight.

WHY:        Tide recognizes that
Tomato Battle stains can linger on clothing even after the fight is over. That’s
why Tide will be distributing Tide VIVID White + Bright Boost to help get rid
of those leftover stains. Let Tide do the dirty work for you!  

HOW:        Sign up for the
battle here: http://tbnyc.eventbrite.com/. Don’t forget let us know how you’re
preparing for the battle: www.facebook.com/Tide and @Tide on Twitter https://twitter.com/tide

WHERE:   Aviator
Sports & Events Center 3159 Flatbush Ave New York, NY 11234

WHEN:
    Saturday, July 20, 2013 from 12:00 PM to 6:00 PM (EDT)

For more information:

Ali LaFleur - DeVries Global 301-580-4246(c) / 212-891-0463(o), alafleur@devriesglobal.com  

Eloise Hamilton -
DeVries Global 704-519-9979(c) / 212-891-0445(o), ehamilton@devriesglobal.com