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PepsiCo to Host #PEPCITY Super Bowl Celebration in New York City's Bryant Park

PepsiCo’s #PEPCITY will visit New York City as part of a free, three-day celebration of Super Bowl XLVIII and its hosts, New York and New Jersey, at Bryant Park in New York City. Designed to serve as a large-scale “thank you gift” to New York, the three-day celebration will transform a section of Bryant Park and offer the public complimentary tastes of unique, artisanal fare that features PepsiCo products while incorporating Broadway, art, sports and culture displays into multi-dimensional presentations of classic city experiences. The enclosed event experience will span 10,000 square feet in midtown Manhattan’s Bryant Park, and include an 80 foot wide by 40 foot high custom-designed dome that will house numerous stages and a rotating continuum of diverse performances that celebrate the heart and soul of the city.

WHEN: 

Wednesday, January 29th   
             
2 p.m. – 6:30 p.m.
   
8 p.m. – Free ticketed Austin Mahone Concert Sponsored by Aquafina FlavorSplash 

Tickets to be available on Friday, January 24th at 12 PM EST, via link: PEPCITYJan29.eventbrite.com 

Thursday, January 30th    
   
2 p.m. – 6:30 p.m.

8 p.m. – Free ticketed Prince Royce Concert Sponsored by Pepsi

Tickets to be available on Friday, January 24th at 12 PM EST, via link: PEPCITYJan30.eventbrite.com

Saturday, February 1st  
  
               
2 p.m. – 6:30 p.m.

8 p.m. – Free ticketed Ziggy Marley Concert

Tickets to be available on Friday, January 24th at 12 PM EST, via link: PEPCITYFeb1.eventbrite.com

In the evenings, #PEPCITY will function as a concert venue and host musical performances by popular entertainers, each free with advance ticket registration. Tickets will be distributed through Eventbrite, at specified web sites for each concert.

WHERE: Bryant Park, West 42nd Street (between Fifth and Sixth Avenues)

EXPERIENCES INCLUDE:     

• Food & Beverage – Inside #PEPCITY, PepsiCo food and beverage items will receive special treatment at the hands of three famed celebrity chefs – David Burke of Townhouse, Kitchen, Fishtail, and Fromagerie, Marc Forgione of Marc Forgione, and Michael Psilakis of FISHTAG, Kefi, and MP Taverna – all based in either New York or New Jersey. Each chef will create specialty menu items that incorporate PepsiCo products into unique recipes, reflective of their individual styles. Food will be offered at eight individual stations. Upon entering the space, guests will receive a “Taste of PepsiCo” passport that will enable them to sample and stamp each selection. All food samples will be provided for free.

• Music – In the evenings, #PEPCITY will function as a concert venue and host musical performances by Austin Mahone, Prince Royce and Ziggy Marley, each free with advance ticket registration. Tickets will be distributed through Eventbrite.

• Entrance Experience – The entrance area of the experience will feature two original pieces by acclaimed contemporary American collaborative practice Snarkitecture. The Entrance Experience will present the image of a fictionalized New York City skyline, incorporating elements from different locations and historic periods into a unified silhouette, as well as an installation based on the famed Pepsi-Cola sign on the East River.

• Broadway – A sampling of the best of Broadway will be on display, with performances from Pippin, Newsies, Motown, Rocky, Mamma Mia!, and Chicago, appearing on stage throughout the day.

• Art – Capturing the energy of New York City’s cultural arts scene, playwright Lemon Andersen will perform an excerpt from his critically acclaimed stage memoir. Beginning with a recounting of his win at the Tony Awards, Andersen then takes the audience through a vivid portrait of his coming-of-age experiences growing up in Brooklyn. As he performs, three artists – Jolt, Valerie Carpender, and Marcela Gutiérrez, will surround him and create real-time visual art pieces.

• Sports – The passion and rivalry synonymous with New York sports will be brought to life in a dramatic rap battle between rappers Yonas and Dylan Owen. Radio host L. Boogs of Hot 97 will serve as referee. The musicians will face each other in a battle of rhyme and rap, as they represent their respective Super Bowl teams.

• Culture – A model of New York’s ubiquitous living quarter – the diverse apartment building – will have a home inside the experience. A multi-media,multi-sensorial piece titled “Blackout” will be presented in five screens, and provide a look into the private lives of five extraordinary New York partments and their respective inhabitants. Created by artists collective Six01, the experience will be set to an original score and Ziggy Marley remix. Chris Holmes and Kerry Brown will create the soundscape for the experience.

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