Update, 3:24 p.m.: As of 2:00 p.m., the sign has been taken down. Newcomer 16 Handles appears committed to being a good neighbor.
They say first impressions are everything. Unfortunately for space at 349 Court Street, the first impression many locals have of their chosen signage is "yuck."
A flurry of posts and comments on local neighborhood blogs such as Lost City and Pardon Me For Asking, among others, decried the oversize orange and green fro-yo sign hung just days ago as a "garish," "horribleriffic monstrosity" and "completely out of character" for a brownstone neighborhood.
In response to the chilly reception online, the Vice President of Operations at 16 Handles, Jon Lake, quickly responded to wave a proverbial white napkin in the air and alert the bloggers and their readers that the company plans to make amends.
"I too agree that that sign is not the right one for the neighborhood," Lake told Carroll Gardens Patch over the phone on Tuesday evening. "Here’s the thing, our franchisees did not do this intentionally. It was an oversight on everyone's part. We are going to be swapping out the sign for one that is a better fit very soon."
When asked if 16 Handles could share a photo of the replacement sign in advance with Patch, Lake said he did not have any at this time but will be responding to locals shortly.
Stay with Patch for updates.