UPDATE: Garish 16 Handles Signage Offends Surrounding Neighborhood

The new frozen yogurt franchise has gotten off on the wrong foot.

Update, 3:24 p.m.: As of 2:00 p.m., the sign has been taken down. Newcomer 16 Handles appears committed to being a good neighbor.


They say first impressions are everything. Unfortunately for space at 349 Court Street, the first impression many locals have of their chosen signage is "yuck."

A flurry of posts and comments on local neighborhood blogs such as Lost City and Pardon Me For Asking, among others, decried the oversize orange and green fro-yo sign hung just days ago as a "garish," "horribleriffic monstrosity" and "completely out of character" for a brownstone neighborhood.

In response to the chilly reception online, the Vice President of Operations at 16 Handles, Jon Lake, quickly responded to wave a proverbial white napkin in the air and alert the bloggers and their readers that the company plans to make amends.

"I too agree that that sign is not the right one for the neighborhood," Lake told Carroll Gardens Patch over the phone on Tuesday evening. "Here’s the thing, our franchisees did not do this intentionally. It was an oversight on everyone's part. We are going to be swapping out the sign for one that is a better fit very soon."

When asked if 16 Handles could share a photo of the replacement sign in advance with Patch, Lake said he did not have any at this time but will be responding to locals shortly.

Stay with Patch for updates.

Danielle April 08, 2012 at 12:11 AM
Other than Rite Aid and CVS, I can’t think of any other "big box, chain crap" stores in the neighborhood. Also, anyone (anywhere) can protest an ugly business sign and the business owner can ignore the protests and keep the sign. However, if the owner wants to make money, they might want to be a little more respectful of their potential customers. (Notice that the company agreed that the sign wasn't in keeping with the feel of the neighborhood – perhaps they think the neighborhood is “special,” too - and they will be changing it.) If someone protests the color of your front door, you don't have to worry about business profits and you can feel free to tell that person to mind their own business.
Anthony April 08, 2012 at 03:43 AM
I don't think you're a nasty yuppie and for the record, I do get along with yuppies. I have a nice man who lives next door to me who assimilated to old neighborhood traditions unlike the rotten yuppies who refuse to sign a petition for a block party. But I have to agree with Maureen's post below, why are we spending so much energy and time and effort to change a sign because we don't like the color scheme? How about we harness that energy toward something more valuable and stop more ugly high-rise condos from being built. That's what's killing Carroll Gardens, not some orange sign.
Maureen April 08, 2012 at 04:15 AM
Well, Look around there are quite a few chain stores around- Dunkin Donuts/Baskin Robbins, Starbucks, Union Market, Moo Burger, Five Guys Burgers, Buddy's Burrito, Mezcal, Trader Joe's, American Apparel......And there are many non-chain stores that have really ugly signage, should we go after all of them? My point is that people are free to shop wherever you want, if you don't shop in a store because of their signage ( which is sort of silly as a reason not to shop in a store) that is your choice. But keep in mind, this area needs to have businesses that stay - we do have alot of new business, that unfortunately are here for a short time, then close up. We want to be serviced by good shopkeepers/businesses, we should be good customers as well. I think the neighborhood should worry about more important issues that an ugly sign.
Troy Farmer April 08, 2012 at 01:40 PM
I don't think MooBurger's a chain, but I get your point. And I think we're talking about two different issues—one, us as a community preferring locally run businesses to chains whose profit leave the community and, two, ugly signs. The first is an important issue, the second, not so much. I think the Patch did a good job picking up on a minor issue that some us had and writing a brief article about it and the store owner was responsive to it. The first and more important issue though is a lot tougher to address other then just not supporting these kind of outside establishments. I'm a graphic designer—my wife and I run a small studio up on Dean street—so this kinda thing is just a little more in my mind as is. But I certainly don't think ugly signs is a significant issue or one that should take energy away from other, more significant fights. I do think it's pretty cool though that a discussion about a sign has morhped into a back-and-forth about being part of the neighborhood and local businesses.
Rob April 08, 2012 at 04:09 PM
Troy - you seem to be well reasoned and well intentioned civic-minded individual. Have you ever considered running for office?


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