Poll: Do You Like 'Très Brooklyn' - Oui or No?

In an article that appeared in The New York Times, the French revealed a semi-crush on our borough. But in the process, have they launched a new catchphrase?

On Monday, food writer Julia Moskin at The New York Times penned an article about the recent popularity of artisanal American food trucks on the streets of Paris. The story has since been shared by food lovers ad nauseum across Facebook and Twitter, as they are wont to do.

But seemingly more exciting than all-beef patties finally getting their due from Parisians was something else entirely—the acknowledgement that the chicer-than-thou foreign city finds our borough an exemplar of everything innovative and fresh:

"Among young Parisians, there is currently no greater praise for cuisine than “très Brooklyn,” a term that signifies a particularly cool combination of informality, creativity and quality," wrote Moskin.        

In fact, the term "très Brooklyn" began trending on Twitter. The flutter was such that New York magazine's Daily Intel wrote a follow-up story about it on Tuesday, even citing an exchange between Moskin and, ahem, Carroll Gardens Patch:

"The phrase "tres Brooklyn," quoted in my Paris food trucks story yesterday, gained major traction in 24 hours," tweeted Julia Moskin, the story's author, to which @CarrollGPatch replied "It's been my gmail subtext ever since!" wrote Noreen Malone.

Ok. Yes. We'll admit to a certain enthusiasm for this turn of phrase. Perhaps because in the past decade about , Gowanus and Park Slope neighborhoods, and we are surrounded by establishments such as , , and . 

For that reason, we thought we'd put the coolness quotient of this catchphrase du jour to the masses. Tell us how you feel in the poll below! 

ANONYMOUS June 06, 2012 at 12:13 PM
Well tres Brookyn sort of leaves out the German, Italian and Irish influence who were the Carroll Gardens "firsties".. Fugguedoubout (sic)..is deplorable. I hate BOCOCA..when did any of those neighs meld together. I have no creative ideas on something better right now, but will give it some thought. But, tres Brooklyn? Ciao, Brooklyn, Heil Brooklyn..none of them really reflect the diversity here...
linda bermingham June 06, 2012 at 02:46 PM
When we were in Paris last fall, so many Parisians spoke English and when asked where we are from and said "Brooklyn", they flipped. One waiter, almost dancing around our table said, "Brooklyn! That's a French area!"
Louise June 06, 2012 at 07:18 PM
Since when is BROOKLYN French? I've heard a few people speaking French but I DIDN'T know we lost Brooklyn to the French...please.....
ANONYMOUS June 07, 2012 at 01:12 AM
funny story..Parisians dancing on tables about anything American and you didn't get any utube on that..Native french celebrating Brooklyn...maybe too much wine and a short lived memory of the moment. Maybe they had heard stories from their parents about the Americans saving them during the war...were all the soldiers from Brooklyn???
Danielle June 07, 2012 at 01:30 AM
Louise, there are an estimated 20,000 French ex-pats in Brooklyn: http://www.globalpost.com/dispatch/france/100209/little-france-brooklyn
ANONYMOUS June 07, 2012 at 01:50 PM
Danielle, we welcome the 20,00 French ex-pats in Brooklyn...however, they do not out number any other native or ex-pats from other countries. It doesn't make sense to honor on group...If you were a Russian living in the Brighton Beach area..you would be slighted. Further, the Bensonhurst and Carroll Gardens Italians would be slighted. Brooklyn started is a borough of immigrants...we can welcome everyone, but honor or single out one group..unfair
ANONYMOUS June 07, 2012 at 02:09 PM
Hi, further to my comment above..according to the 2010 census there are about 2.6 million people living in Brooklyn. 20,000 French ex-pats are not even " one-percenters". Welcome to the French, but change the Brooklyn slogan.. fuggedaboutit"....
Danielle June 07, 2012 at 11:11 PM
Anonymous - the NYTimes did an article about food trucks in Paris and mentioned that in Paris, people are using the phrase, "tres Brooklyn" to describe food that is, as they wrote, "a particularly cool combination of informality, creativity and quality". The Times is not "honoring" the French, just writing an interesting article about the food truck phenomenon in Paris. What are you upset about?
Joanna Prisco (Editor) June 07, 2012 at 11:56 PM
Well, we now know how you voted, Anonymous! I like both the "tres Brooklyn" phrase and "Fuggedaboudit," myself. Brooklyn pride in any and all forms is fine by me.
ANONYMOUS June 08, 2012 at 12:12 AM
I am sorry Danielle if I sound upset and to Joanna please don't mistake my comment as a vote for the deplorable fuggedaboutit. What is of concern is that the question about changing the slogan of a borough to reflect a small percentage of French ex-pats. I am not upset in the least, just wondering why the "Patch" would want a vote on this subject with so few French in the borough. The Times article was interesting, however, during my recent visits to Paris I have never heard a nice word spoken about Brooklyn. I have never heard them mention Brooklyn as "tres Brooklyn". Quite frankly, I have felt like an unwelcome "American in Paris"..I'll hangin by the food trucks next time I there.
Joanna Prisco (Editor) June 08, 2012 at 12:28 AM
Anonymous, the poll is not about officially changing Brooklyn's slogan. It merely asks whether you are one of the people who found "tres Brooklyn" to be an appealing/fun catchphrase that you might use in the future. I am not French, myself. But I like what the phrase symbolizes to the Parisians.


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