Community Corner

Poll: Do You Like 'Très Brooklyn' - Oui or No?

In an article that appeared in The New York Times, the French revealed a semi-crush on our borough. But in the process, have they launched a new catchphrase?

On Monday, food writer Julia Moskin at The New York Times penned an article about the recent popularity of artisanal American food trucks on the streets of Paris. The story has since been shared by food lovers ad nauseum across Facebook and Twitter, as they are wont to do.

But seemingly more exciting than all-beef patties finally getting their due from Parisians was something else entirely—the acknowledgement that the chicer-than-thou foreign city finds our borough an exemplar of everything innovative and fresh:

"Among young Parisians, there is currently no greater praise for cuisine than “très Brooklyn,” a term that signifies a particularly cool combination of informality, creativity and quality," wrote Moskin.        

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In fact, the term "très Brooklyn" began trending on Twitter. The flutter was such that New York magazine's Daily Intel wrote a follow-up story about it on Tuesday, even citing an exchange between Moskin and, ahem, Carroll Gardens Patch:

"The phrase "tres Brooklyn," quoted in my Paris food trucks story yesterday, gained major traction in 24 hours," tweeted Julia Moskin, the story's author, to which @CarrollGPatch replied "It's been my gmail subtext ever since!" wrote Noreen Malone.

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Ok. Yes. We'll admit to a certain enthusiasm for this turn of phrase. Perhaps because in the past decade about , Gowanus and Park Slope neighborhoods, and we are surrounded by establishments such as , , and . 

For that reason, we thought we'd put the coolness quotient of this catchphrase du jour to the masses. Tell us how you feel in the poll below! 


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