I’ll be the first to admit that I love new things - new books, “New Morning” by Bob Dylan, new bed sheets, new Jersey Shore episodes, new attachments for my Kitchen-Aid, all news that is breaking.
But what's the new without the old?
As of 2011, Carroll Gardens can still boast one more old-timey business: Marietta. Nestled between the Chase Bank on the corner of Court and Carroll streets, and the Italian restaurant Fragole, Marietta just may be our oldest clothing shop.
You wouldn’t be able to recreate a store like this if you tried. Film crews have been approaching Marietta for years because it dons that perfectly demoded look: antiquated blue and white cursive sign, behind-the-times display window of undergarments littered with words like “Special!” and “Value!” and inside, a muumuu rack fit for an Italian grandmother queen.
The store is small. Most of the merchandise is packed in boxes, its contents and sizes written out in sharpie marker.
Gloves: $1. Hat sale: $2.50. Panties: $5/pack of 3.
Does the idea of Marietta servicing the Carroll Gardens of today make me giggle? A little bit. That said, if I could put the store up on a pedestal, I would.
Behind these old doors, affable brothers Joe and Matty Chirico are running the show.
Joe, 89, is quiet. Matty, 83, is not. Joe sweeps while Matty chats.
***
Marietta was Joe and Matty's mother. A reputable clothing peddler who earned enough money to open up her own store at 371 Court St. (now Happy Pants Café) in the spring of 1940. Ten years later, when the rent was raised from $57 to $60 a month, Marietta and her husband, Dominic, made the decision to purchase the building across the street.
A smart move that both Joe and Matty will never forget.
But the brothers are blunt.
“There was never big business. She stood, she existed, she had to struggle to keep going. It’s been the same for us. We’re lucky to have the building," Matty admits.
Both Joe and Matty served at the tail end of the Second World War. Joe went into the Marines in 1941 and when he got out four years later, Matty went into the Coast Guard. He was home a year later, when the war was over, in time to join Joe in the search for steady work. No such luck.
Matty remembers the details.
“Our mother turned to us and said ‘You two wanna try running the store?’”
Matty’s grandson, Matt, 20, a college student who’s been working part-time at the store for the last five years, pipes in.
“You’re still trying!”
Matty gets a kick out of that line.
“My grandson! He always says that.”
I ask Matt if he’s going to take over the store, but he doesn’t know. He has an older brother who has already passed on the offer.
“If they want it, they can have it,” Matty says. “My older grandson is a fireman in Chinatown. He said to me once: ‘Grandpa, you’re still working? You’re 83. At 43, I can retire.’”
Pause. A punchline awaits. I can tell.
"'If you live that long, I say to him!”
There it is.
“True story," he adds.
A woman is in the store. She pays for socks. She leaves.
“What do you wish you sold more of?” I ask.
“Oh, I don’t know, men’s jeans,” Matty says. “Did you know that people used to come in with five, six, seven kids and dress their entire family here? Now they come in with two, one, even no kids! And they go ‘just give me this for me, or my husband, or my friend.’ Kids, less and less. They’re fussy. They want to design their own clothes. We don’t do that.”
Joe hasn’t said much, but all of a sudden his hand comes down hard on the counter. Fly. Killed it.
Matty keeps going.
“My wife died five years ago. We were married fifty-five years. I said ‘I got nothing to work for anymore, my kids are grown, I quit.’ I went home for two weeks. And then I came back. I wanted to be here. Be active. I said ‘I can’t quit.’"
Before I can respond, the subject changes.
“You know where we used to go as kids? The Red Hook pool. Is the pool still there?”
My answer is irrelevant.
“We used to go there! We’d hop the wall at night. You don’t pay and nobody bothers you. The cops were good in those days. They didn’t yell at you. ‘Whaddya guys doing here? Pool’s closed!’ they’d say. ‘Alright, we’re leaving, we’re leaving…’ we’d say. And then they’d leave, and we’d go back up the steps, over the wall. They knew we weren’t trouble.”
The subject changes again.
“You’re from the neighborhood,” he says. “You remember the trolley cars on Court Street?”
I laugh out loud. “Matty, I was born in ‘81.”
He smiles like it was a joke he’s been waiting to tell since I walked in.
“Oh, I forgot," he said. “We used to hitch on them!”
“You were bad!” I mock.
“That’s not bad! You know what bad is? Dope addicts. Guys that mug people. No, that was fun! I’m telling you, we didn’t have money and the cops knew it. They knew kids didn’t have five cents to take a trolley car. They’d say ‘Be careful!’ They knew you didn’t have the money.”
Matty asks Joe if he remembers when candy stores sold penny candy. Joe is still sweeping, but stops to let out a little guffaw.
“A penny!” he says. “Now when you get a penny, you throw it out.”
***
A new thing for you to do this year: Stop in at Marietta. Engage the Chirico brothers. Listen to the stories.
They'll be glad to see you.
lois
6:47 am on Monday, January 17, 2011
That store is a classic! The brothers are a riot - they remind me of an old married couple. Their personalities are completely opposite, but they mesh. They are like Staubitz - if they didn't own the building, they would have been priced out long ago. I hope they live to be 100!
Jane Fightlin-LaRosa
9:07 am on Monday, January 17, 2011
Wonderful article ...will definitely go in to say hello...thanks Georgia...
Marietta Greene
9:34 am on Monday, January 17, 2011
Well my name is Marietta after my grandmother, and I was very happy to hear that story I can't wait to stop in. Not many Marietta's out there
Debra Robbins
9:59 am on Monday, January 17, 2011
I absolutely loved this article! It brought me back to my childhood, not in Brooklyn, but still an almost identical genre of a store that was on Horace Harding Blvd. in Bayside, Queens, NYC. It was all-in-one-shopping for Carters underpants (six in a pack), undershirts, tube socks, flannel pajamas, sweatshirts, later on, layettes for babies. You are a wonderful writer with a very special gift for the vernacular. Great column!
Georgia Kral
11:28 am on Monday, January 17, 2011
Great comments! And yes, Debra, I agree with you about Sylvie! Great writer, indeed.
CARMEN
12:35 pm on Monday, January 17, 2011
I am 63 and have been getting my undies from them my entire life
michael
3:13 pm on Monday, January 17, 2011
I just love this store! It reminds me of the "mom and pop" stores I grew up with in the north Bronx in the 1950's. They can't be beat in their prices for men's underware, but the real pleasure comes in chatting with the brothers. Their memories are so sharp and their stories fascinating. They are a real sense of what Court Street was many years ago and what we lose when these type of stores leave. I wish them many, many more years of good health.
Michael
Anthony
3:18 pm on Monday, January 17, 2011
Now this is classic South Brooklyn and Court Street. They tell the best stories about the neighborhood when it was really a good place to live.
CARMEN
6:14 pm on Monday, January 17, 2011
it is still a great place to live!
Angela
6:20 pm on Monday, January 17, 2011
Wow This store brings me back ..I remember my mom sending me to this store to get her bra's and stuff I used to be so embrassed........They didnt seem to care they made it very comfortable for a twelve year old to even buy a girdle for my mom!! I hate it when it didnt fit and I had to go back......as I got older I was like who cares?? they know me now....God Bless Them!...and I will never forget when I had to buy my first bra...and they asked me what size are you?? ...hahaha...dont remember what I said but they gave me the correct size............lol...My kids will never know a true family store..I was blessed to have grown up in such a wonderful place!
Frank
6:36 pm on Monday, January 17, 2011
I've probably been going to Marietta's since I was a child growing up on Court St in the 1950s, when it was still an Italian working class neighborhood. My grandmother and Marietta knew each other from the neighborhood....there was something of an Italian fictive kinship relationship between them. I still regularly shop there. It's so cool to still have a reminder of what Brooklyn used to be.
Debra Robbins
7:40 pm on Monday, January 17, 2011
Paul
Absolutely wonderful pair of gentlemen. Who could possibly take their place today? Can't somebody be found for an apprenticeship? I wish them a long and healthy life. Thank you for the write up.
Danielle
8:24 pm on Monday, January 17, 2011
Great article. I was wondering about this place just last week and hoping they would stay open awhile longer (glad they own the building). This place reminds me of Franks which used to be on Union between Hicks and Columbia. It's now the Brooklyn General Store but they kept the sign for Frank's up.
Rhonda Soberman
8:26 pm on Monday, January 17, 2011
Thank you so much for writing this article about the Chirico brothers! It is so important to highlight the interesting lives of seniors who still remain in our neighborhood. Their stories are fascinating. Their contribution to the growth and development of our neighborhood is what made it such an attractive place to live. I wish them well and hope that our community will support their business. They are truly unique!
Carly Einstein
11:05 am on Tuesday, January 18, 2011
I walk by this place four nights per week and have never noticed it as well as I will this evening.
Sylvie Morgan Flatow
11:49 am on Tuesday, January 18, 2011
I want to wrap all of these comments up with a bow and give them to Matty and Joe.
Marie Brown
7:06 am on Friday, January 21, 2011
A real article about real people. It's easy to overlook this valuable neighborhood asset - it's so unassuming that it could be mistaken for a photograph from the past being featured in an art gallery. Thanks for the reminder that it's alive. And thanks for the vitality of the writer's reminder.
Marie Brown
madeline poldrugovaz
12:43 pm on Wednesday, February 2, 2011
All you wrote about Matty ans Joe are so true..they are two great guys. Coming from Carroll Gardens and going there since I was a kid I always find the things you'll never find elsewhere.I remember once I was looking for a house dress for my mother in law and they were the only store that still had them.God Bless them both